Brand activation is a relatively new term in marketing discipline. It is the art of drawing consumers through brand interaction and experiences. Unlike other kinds of advertising campaigns, a brand activation campaign is meant to immediately attract customers and turn them into buyers. Thus brand activation is all about bringing brands to life and turning them into household names. Some of the important areas of brand activation are the following:
- Consumer Promotions: Consumer promotions are meant to entice customers to purchase a particular product. Such promotions are done on a large scale, spread across multiple platforms and set for a specific period of time. Unlike, other campaigns, consumer promotions are aggressive in nature, run for a short period of time and are meant to convert consumers quickly.
- Digital Marketing: Perhaps the best was to activate brands is to do digital marketing. Digital marketing is the use of the digital medium and social media channels to market your product. There are various platforms of digital marketing. They are social media marketing, search engine marketing, influencer marketing, video marketing and so on.
- Sampling campaigns: In such campaigns, travelers are given the choice of sampling the product, before it is released. Typically such campaigns are meant to a part of exhibitions and trade fairs.
- Shopper marketing: it tries to understand how one’s target consumers behave as shoppers in different channels, formats and spaces. The information collected is used for the benefit of all the stakeholders.
These are a few of the means by which brand activation is done. No matter which channel you opt for, there are a few things that you must remember. First, you have to understand that brand activation is one of the principles of marketing mix. It must be complimented by other means of marketing as well. There are other factors too. Brand activation must be followed by a proper survey of the strategies that worked and those that did not. Finally, strategies must be tweaked which require tweaking.
ICS dubai is an ad agency that does does, among many other things, brand activation in dubai. International Communication Services (ICS) is an integrated global communications service provider providing 360-degree solutions for all your marketing and promotional needs. Established in Dubai, ICS has a brilliant team of marketers, translation and localization experts, content writers and designers, who never fail to come up with out-of-the-box creative and strategic solutions.
The company operates out of Asia and has more than 70 committed specialists and associate offices in 33 cities across the world. This gives the company an opportunity to tap into the potential of more than 300 professionals across the world. The services under brand activation are divided into two parts: marketing and branding and translation services. Marketing and branding services give your brand visibility while translation services give your brand a local touch.