Wednesday, 21 June 2017


Digital printing has become an important tool for the promotion of numerous brands today. This technology offers some great advantages which can be utilized by advertisers to maximize the returns from their printing investment.
  • A printed personalized piece for each recipient is works effectively in attracting the attention of the prospect. Digital printing allows for each letter or brochure to begin with an individual’s name and contain a copy of personal information. It is the only practical choice which allows the easy inclusion of such variable info within each printed piece.
  • Digital printing incurs lower costs per copy for short run printing; and thus is the most cost effective process.
  • If accurate color matching is not crucial for your business’ success via printed communications, digital printing is your best choice. Further, the high resolution print quality offered by digital printing attracts the customers when your product is in the market and when the customer opens your packaging.
  • Another plus with digital printing is its quick turnaround time. If you have your output file handy, the digital products can be generated in a jiffy by digital printing in Dubai services, without any further processing. Moreover, ink drying time is not an issue.
  • Digital printing is a good option if you can effectively use standard kinds of papers, sizes, and weights. If you need light weight paper (for mailing cost savings), or heavy papers (for durability) or textured (for tactile enhancement), you should go for offset printing.
  • If your advertising requires frequent changes of particulars, digital printing is a great option. For, it allows you to make inexpensive reruns with updated snaps and specifications, and thus keep your customers updated with current info on your business.
So, those brands which think that they will benefit from digital printing are recommended to get to reputed digital printing in Dubai services for your digital printing needs.

Tuesday, 9 May 2017

Brand Activation in Dubai:ICS

Brand activation is a relatively new term in marketing discipline. It is the art of drawing consumers through brand interaction and experiences. Unlike other kinds of advertising campaigns, a brand activation campaign is meant to immediately attract customers and turn them into buyers. Thus brand activation is all about bringing brands to life and turning them into household names. Some of the important areas of brand activation are the following:

  1. Consumer Promotions: Consumer promotions are meant to entice customers to purchase a particular product. Such promotions are done on a large scale, spread across multiple platforms and set for a specific period of time. Unlike, other campaigns, consumer promotions are aggressive in nature, run for a short period of time and are meant to convert consumers quickly.
  2. Digital Marketing: Perhaps the best was to activate brands is to do digital marketing. Digital marketing is the use of the digital medium and social media channels to market your product. There are various platforms of digital marketing. They are social media marketing, search engine marketing, influencer marketing, video marketing and so on.
  3. Sampling campaigns: In such campaigns, travelers are given the choice of sampling the product, before it is released. Typically such campaigns are meant to a part of exhibitions and trade fairs.
  4. Shopper marketing: it tries to understand how one’s target consumers behave as shoppers in different channels, formats and spaces. The information collected is used for the benefit of all the stakeholders.

These are a few of the means by which brand activation is done. No matter which channel you opt for, there are a few things that you must remember. First, you have to understand that brand activation is one of the principles of marketing mix. It must be complimented by other means of marketing as well. There are other factors too. Brand activation must be followed by a proper survey of the strategies that worked and those that did not. Finally, strategies must be tweaked which require tweaking.

ICS dubai is an ad agency that does does, among many other things, brand activation in dubai. International Communication Services (ICS) is an integrated global communications service provider providing 360-degree solutions for all your marketing and promotional needs. Established in Dubai, ICS has a brilliant team of marketers, translation and localization experts, content writers and designers, who never fail to come up with out-of-the-box creative and strategic solutions.

The company operates out of Asia and has more than 70 committed specialists and associate offices in 33 cities across the world. This gives the company an opportunity to tap into the potential of more than 300 professionals across the world. The services under brand activation are divided into two parts: marketing and branding and translation services. Marketing and branding services give your brand visibility while translation services give your brand a local touch.

Wednesday, 19 April 2017

Digital Printing VS Traditional Printing

Digital printing involves printing digital images through printing devices like inkjet and laser printers. These digital images are stored in a computer or other digital storage devices. There are several digital printing service providers in Dubai. But before availing a service, find out what kind of printing your project requires: digital printing or traditional printing called offset printing.
Offset printing uses plates that transfer an image onto a thick rubber sheet and then that image is rolled onto a sheet of paper. Offset printing provides the highest quality of printing with bright colours, crisp lines, detailed images and flawless finish. But because offset printing uses plates, it is not feasible to use this type of printing for smaller quantities. It would not be cost effective to create new plates for quantities as low as even 50 copies.
This is where digital printing comes into picture. Digital printing uses toners or inks for printing. The quality of printing is very high. Digital printing allows printing even a single copy and turns out to be cost effective. A simple example of digital printing is using your printer at home to take a print out.
Digital printing has several benefits over offset printing:
1. As low as a single copy can be printed using digital printing. This is not possible with traditional printing.
2. The turnaround time is very low in digital printing. You do not have to wait for several days to get your prints.
3. Customization can easily be accommodated in digital printing. Suppose you wish to print 100 cards addressed to 100 different families. Each card should bear the name of the family and the rest of the aspects of the card should remain the same. This is done very easily with digital printing. But with traditional form of printing this isn’t possible.
4. The costs for printing small quantities are quite low in comparison to traditional printing.
5. Print only the number of copies you need, unlike in traditional printing.
There are several digital printing services available in Dubai that use the best of technology.

Wednesday, 15 March 2017

Arabic Interpretation Services in UAE – Strengthening your Business Communication

Arabic is a common language of communication in the different regions of the UAE. However, it becomes difficult for individuals who are not well versed in the language to communicate effectively with the local audience and consumers. This is where the companies offering Arabic interpretation services in UAE come into effect. These organizations comprise experienced and highly skilled professionals who are specialists in over 100 language combinations, to meet all the interpretation, localisation and translation requirements. They specialise in a wide range of fields.
There are also facilities wherein interpreters can provide consecutive as well as simultaneous interpretation services for seminars, meetings, conferences, workshops, etc., in different parts of the UAE. These top-level professionals hold certifications by international organisations such as the UAE Ministry of Justice, the United Nations and international associations like ATA.
The services aim at meeting all the requirements of the client to avoid the inconvenience in dealing with different service providers across UAE. This hence ensures that the companies meet strict deadlines and guarantee the optimum quality of the product.
  • Interpretation: Interpreting services are best for conferences meetings and other events in Arabic all over the UAE, by a qualified and experienced team of simultaneous and consecutive interpreters.

  • Translation: Experienced and highly skilled linguists and translators work together. They specialise in specific fields and are dedicated to producing a high quality as well as accurate translation of the given text into Arabic. The work guarantees to give rise to a faithful translation of the original text, which will allow one to achieve their communication goals in Arabic.
Areas of Expertise
A wide range of industrial and commercial sectors is covered. However, the key areas usually include finance, law, marketing, media, engineering, advertising, food and beverage, oil and gas, etc. Arabic language proofreading, translation and editing services are suitable from clients representing a variety of public authorities, departments and firms.
Clients get top quality translation and interpretation services in different parts of the Middle East such as Abu Dhabi, Dubai and beyond. These Arabic interpretation services in UAE are available at very reasonable prices to cater to a wide range of clients, across different sectors.

Sunday, 5 March 2017

Advertising agencies in Dubai are shifting from mainstream advertising to digital advertising

which are providing creative marketing solutions to the companies operating there. Many of these agencies have traditionally followed mainstream mediums of advertising, such as billboards, brochures, television ads, print ads and so on. However most of these agencies are now shifting their assets to the digital platform, in order to save money and to increase their profits. There are indeed good reasons for this change.

Benefits of going digital

There are several benefits of digital marketing especially for small businesses, startups and so on. Some of these benefits are discussed below:

  1. It connects consumers with companies through the internet more quickly and efficiently.
  2. It generates higher conversion rates from leads to customers
  3. It saves a lot of money on unnecessary ad campaigns that do not generate leads.
  4. It helps to generate higher revenue.
  5. It delivers higher return on interest than traditional media campaigns

Realizing its importance, several ad agencies in Dubai are turning to the digital platform. ICS Dubai, a leading advertising agency in Dubai, is leading the way for digital marketing. ICS is complete communications service provider that has been in the ad business for quite some time now.

ICS Dubai and digital marketing

Recently, they have started to offer a bouquet of services to their clients. Their digital marketing team is coming up with customized digital marketing packages for their clients including the following:

  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Search engine marketing
  • Influencer marketing
  • Website and application development and so on.

Thanks to ICS Dubai and other leading organizations, the ad scene is fast changing. It must be realized digital is the way forward. ICS, the leading advertising agency in Dubai understands this much more than any other ad agency. The future of advertising is really in the hands of such organizations.

Thursday, 22 December 2016

How to Find Event Management Services in Dubai

Want to find the right event management company to organise your event? Organising an event is a tedious task as you’ve to plan and execute it very carefully. By hiring an event management company, you will get proper help and guidance from the start to end. When you hire a company, you need to understand that what all services are offered by them. How will you find it? Communication is the best way to find out the services offered by each event management company. Compare various companies and create the Request for Proposal to send to companies that match your criteria.

You’ve to sort out the list of companies that responded to your RFP based on the pricing, services, and accurate information. How? Check the responses of all companies. Know whether these companies have any questions or clarifications required in any sections. Check whether they have addressed each aspect of the RFP sent by you. Identify whether they could provide clear information on their services. The RFP is the best chance for an event management company to create the first impression. If you’ve found answers to your questions or requirements, then you can consider that company. If any of these companies have a ‘no’ for more than one time to your questions, then that company is not the right fit for you.

Get detailed information from the company you’ve selected. You have to feel comfortable with the company that provide event management services in Dubai to enjoy the best services. If you’re organising a corporate event, then you may have to organise teambuilding and motivational activities, meetings, and conferences. The corporate events have to be organised in a good manner. Hence, it is mandatory to choose a company that offer versatile and flexible services. Consider a well-established company with great reputation and favourable customer reviews.

Thursday, 15 December 2016

SEO services Dubai- A benchmark for your business

SEO or Search Engine Optimization is the method of receiving high- rank organic search results from search engines. SEO services Dubai will take the initiative in utilizing digital marketing plans that will maintain future search engine updates that are impressive.

SEO service providers

SEO service providers will review your website and will help you to create a plan to make necessary amendments that will result in best search engine optimization. SEO services Dubai provides strategies that are based on informative method, understanding your target audience. SEO providers will create something appealing for the visitors of the search engines so that more live audience is fetched out.

Keyword research

The keyword is a descriptive word used in an information recovery system to show the content of a document. Keywords are important because they help to gain an understanding of the target audience.
SEO services Dubai have search engine marketing services that begin with characterizing the keywords your customer uses whenever they search for your products. If you want to produce can unveil return on investment, you have to reach out the right audience that will be more relevant to your website.

A competitive analytic thinking

If you want to acquire information on any subject, the internet has made it possible for you. It has become a highly competitive market activity. Examining your competition’s online capabilities and drawbacks can open many opportunities for you.

The SEO services Dubai offers experts from the search engine optimization team that will take a look at the competitive marketplace for the keywords you have choose and will further help you in developing the strategies to rank high.
Making SEO services cost effective.

It is important to understand that the services of SEO services Dubai will guarantee you all support to deliver your online business with efficiency, making SEO services cost effective.

Building links

Building links from other websites is another complex issue. The SEO services Dubai use innovative techniques to pull in links that are worth to build your rankings that add-on opportunities to help you compete with others.
Up to the mark, high- quality links are one of essential elements in deciding how well a website will rank in the search engines. Search marketing engines will remain on a high note for those who want to stay competitive on the web.

Search Engine Optimization reports

If you want good SEO services Dubai to fetch organic traffic to your website within a specific period you have to keep a record of SEO reports.

An efficient SEO service providers will be responsible for offering reports on online traffic data, keyword rankings, etc., keeping you informed about the progress of your website through optimization campaign.

Final verdict

Hence, keep yourself updated if you want to find out best SEO services Dubai that will earn you more profits in your business including SEO in your marketing planning, So, hire SEO services Dubai straightaway that will be more centered on your clients with a customer approach.

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