Thursday, 9 November 2017

4 Tips to Promote Yourself through a Corporate Event

If you are into branding/ marketing or plan to be a great business leader, you should know that corporate events can play a great role in achieving success in your endeavours. 

Branding through the medium of events can make your branding be more successful than you can ever expect or imagine. So, to ensure that this does not get missed in your branding strategies, we bring you the 5 basic tactics that you can use to market your brand through an event-

Guest Focused

Guests are the main elements of any event, because without them an event won’t even exist. Show the guests that you care about the experience that they get at the event. If you are organizing a long and tiring conference, then you can consider providing your guests with some refreshments mid-way through the conference.

Catchy and Memorable Slogan

Another great way to make your event memorable and in the process promote you brand is to devise a catchy slogan for your event. Come up with something creative that resonates with your company and is easy for the audience to remember and relate to.

Event Designs


The way you organize your event represents you company on many levels. So it is important that you put serious thought into the entire process and find out the ways in which you can use the venue, event, and all other elements in the branding of your company. Do not forget to take care of things like ads, posters, etc. and also promote your brand using everything ranging from the cups to be used in the event to the t-shirts that the logistics will wear during the event. Your logo and brand name should be visible at all places possible.

Exclusivity

You can use your event to show exclusivity. Show your customers that they are privileged to attend the event. Give out VIP passes to those who avail a certain service of buy the ticket within a mentioned duration of time. This makes your customers feel special.

Now that you know, how an event can be a great and entertaining way to brand and promote your company. The world is full of great places to hold events at. Go a hire one of the best Event services in Dubai, India, London, etc. and present to the people a bash that they will remember throughout their lives.

Wednesday, 9 August 2017

7 Basic Seo Tips That Actually Work

Any website owner would be concerned about optimizing his website for the search engines on a long-term. Here are seven basic SEO tips that you should know to attract search engines to rank your site on the top pages.
1.Let your website concentrate on one primary topic. Carryout a keyword research before choosing that topic which is most necessary to your message. SEO services Dubai can help you in finding the right keywords for your site.
2.Mention your main keyword in your site’s domain name, title, description, page content, page titles, blog categories, keywords and tagline.
3. Internal linking to pages on your site is essential. You would benefit from a content management system which does this automatically. If you don’t use one, link important pages to your homepage and then cross-link.
4. Let your permalink structures include your keywords and text instead of ugly looking numbers to identify pages. For example, use www.yourwebsite.herbs instead of www.yourwebsite.p123//
5. Eradicate elements that slow down your site. Large images, music players, unnecessary plugins and flash graphics are some elements that increase page load times. You can take the help of SEO services Dubai for this.
6.Use keywords in your site’s images. Let these be present in the alt attributes, image description and image title. Further, change the file name in such a way that it reflects the main keywords. For instance, let the file name be herbs.jpg instead of p3456.jpg
7.Link your site to other relevant website. Having a blog is a great way to do this. You can also have a resources page or link list on your site so that you can incorporate links to other sites in it. However, be wise enough to do this sparingly as these links will be referring people to other sites.
Apart from the above given SEO tips, there are also numerous other tactics that work in optimizing your site. Regularly updating your site, posting quality content, indexing your site in search engines, and having other sites link to you are some of those.

Tuesday, 18 July 2017

BRAND ACTIVATION- WHAT IS IT?

Brand Activation is a relatively new term. It is a marketing discipline which involves driving consumer action via brand experiences and interaction. The prime objective of these campaigns is to make consumers take a favorable action through experiences and creating long-term emotional bonds.

Brand Activation in Dubai campaigns are of different forms and may include all, or some all of the following.

Experiential Marketing
Consumer promotions
Digital campaigns
Sampling campaigns
Experiential marketing
Shopper marketing

The best kind of brand activations are led strategically and bring measurable outcomes, with a focus on ROI. To successfully activate a campaign, a blend of budget, consumer interest, insight, promotional support, concept, creativity, sufficient time in the market, and a significant point to take into account are necessary. For, there is a logic behind the effective working of brand activation campaigns.

Brand activation should take into account the following

Brand activation should never be considered as a standalone discipline, instead it should be an important part of the overall marketing approach. So, budget and resources should be in place right from the beginning so as to meet the aims and ensure good outcomes.
Campaigns should be modified or tweaked to suit the market conditions. It is therefore wise to go for a campaign testing ahead of a national level launch.
Take into account all the available brand activation options to choose the best one for your budget and brand, and most importantly the one which will get you the best based of the campaign goals.

It is better to seek professional help. Professionals for brand activation in Dubai are experts in this area and are committed to creating campaigns that help achieve brand objectives.

When the right tactics are employed, brand activation campaigns can not only generate sales but also can bring about brand awareness, brand switching and brand loyalty.

This is brand activation in a nut shell. There is a lot more to it which you can read from the net.

Wednesday, 21 June 2017

SIX REASONS TO CHOOSE DIGITAL PRINTING

Digital printing has become an important tool for the promotion of numerous brands today. This technology offers some great advantages which can be utilized by advertisers to maximize the returns from their printing investment.
  • A printed personalized piece for each recipient is works effectively in attracting the attention of the prospect. Digital printing allows for each letter or brochure to begin with an individual’s name and contain a copy of personal information. It is the only practical choice which allows the easy inclusion of such variable info within each printed piece.
  • Digital printing incurs lower costs per copy for short run printing; and thus is the most cost effective process.
  • If accurate color matching is not crucial for your business’ success via printed communications, digital printing is your best choice. Further, the high resolution print quality offered by digital printing attracts the customers when your product is in the market and when the customer opens your packaging.
  • Another plus with digital printing is its quick turnaround time. If you have your output file handy, the digital products can be generated in a jiffy by digital printing in Dubai services, without any further processing. Moreover, ink drying time is not an issue.
  • Digital printing is a good option if you can effectively use standard kinds of papers, sizes, and weights. If you need light weight paper (for mailing cost savings), or heavy papers (for durability) or textured (for tactile enhancement), you should go for offset printing.
  • If your advertising requires frequent changes of particulars, digital printing is a great option. For, it allows you to make inexpensive reruns with updated snaps and specifications, and thus keep your customers updated with current info on your business.
So, those brands which think that they will benefit from digital printing are recommended to get to reputed digital printing in Dubai services for your digital printing needs.

Tuesday, 9 May 2017

Brand Activation in Dubai:ICS

Brand activation is a relatively new term in marketing discipline. It is the art of drawing consumers through brand interaction and experiences. Unlike other kinds of advertising campaigns, a brand activation campaign is meant to immediately attract customers and turn them into buyers. Thus brand activation is all about bringing brands to life and turning them into household names. Some of the important areas of brand activation are the following:

  1. Consumer Promotions: Consumer promotions are meant to entice customers to purchase a particular product. Such promotions are done on a large scale, spread across multiple platforms and set for a specific period of time. Unlike, other campaigns, consumer promotions are aggressive in nature, run for a short period of time and are meant to convert consumers quickly.
  2. Digital Marketing: Perhaps the best was to activate brands is to do digital marketing. Digital marketing is the use of the digital medium and social media channels to market your product. There are various platforms of digital marketing. They are social media marketing, search engine marketing, influencer marketing, video marketing and so on.
  3. Sampling campaigns: In such campaigns, travelers are given the choice of sampling the product, before it is released. Typically such campaigns are meant to a part of exhibitions and trade fairs.
  4. Shopper marketing: it tries to understand how one’s target consumers behave as shoppers in different channels, formats and spaces. The information collected is used for the benefit of all the stakeholders.

These are a few of the means by which brand activation is done. No matter which channel you opt for, there are a few things that you must remember. First, you have to understand that brand activation is one of the principles of marketing mix. It must be complimented by other means of marketing as well. There are other factors too. Brand activation must be followed by a proper survey of the strategies that worked and those that did not. Finally, strategies must be tweaked which require tweaking.

ICS dubai is an ad agency that does does, among many other things, brand activation in dubai. International Communication Services (ICS) is an integrated global communications service provider providing 360-degree solutions for all your marketing and promotional needs. Established in Dubai, ICS has a brilliant team of marketers, translation and localization experts, content writers and designers, who never fail to come up with out-of-the-box creative and strategic solutions.

The company operates out of Asia and has more than 70 committed specialists and associate offices in 33 cities across the world. This gives the company an opportunity to tap into the potential of more than 300 professionals across the world. The services under brand activation are divided into two parts: marketing and branding and translation services. Marketing and branding services give your brand visibility while translation services give your brand a local touch.

Wednesday, 19 April 2017

Digital Printing VS Traditional Printing


Digital printing involves printing digital images through printing devices like inkjet and laser printers. These digital images are stored in a computer or other digital storage devices. There are several digital printing service providers in Dubai. But before availing a service, find out what kind of printing your project requires: digital printing or traditional printing called offset printing.
Offset printing uses plates that transfer an image onto a thick rubber sheet and then that image is rolled onto a sheet of paper. Offset printing provides the highest quality of printing with bright colours, crisp lines, detailed images and flawless finish. But because offset printing uses plates, it is not feasible to use this type of printing for smaller quantities. It would not be cost effective to create new plates for quantities as low as even 50 copies.
This is where digital printing comes into picture. Digital printing uses toners or inks for printing. The quality of printing is very high. Digital printing allows printing even a single copy and turns out to be cost effective. A simple example of digital printing is using your printer at home to take a print out.
Digital printing has several benefits over offset printing:
1. As low as a single copy can be printed using digital printing. This is not possible with traditional printing.
2. The turnaround time is very low in digital printing. You do not have to wait for several days to get your prints.
3. Customization can easily be accommodated in digital printing. Suppose you wish to print 100 cards addressed to 100 different families. Each card should bear the name of the family and the rest of the aspects of the card should remain the same. This is done very easily with digital printing. But with traditional form of printing this isn’t possible.
4. The costs for printing small quantities are quite low in comparison to traditional printing.
5. Print only the number of copies you need, unlike in traditional printing.
There are several digital printing services available in Dubai that use the best of technology.

Wednesday, 15 March 2017

Arabic Interpretation Services in UAE – Strengthening your Business Communication

Arabic is a common language of communication in the different regions of the UAE. However, it becomes difficult for individuals who are not well versed in the language to communicate effectively with the local audience and consumers. This is where the companies offering Arabic interpretation services in UAE come into effect. These organizations comprise experienced and highly skilled professionals who are specialists in over 100 language combinations, to meet all the interpretation, localisation and translation requirements. They specialise in a wide range of fields.
There are also facilities wherein interpreters can provide consecutive as well as simultaneous interpretation services for seminars, meetings, conferences, workshops, etc., in different parts of the UAE. These top-level professionals hold certifications by international organisations such as the UAE Ministry of Justice, the United Nations and international associations like ATA.
Services
The services aim at meeting all the requirements of the client to avoid the inconvenience in dealing with different service providers across UAE. This hence ensures that the companies meet strict deadlines and guarantee the optimum quality of the product.
  • Interpretation: Interpreting services are best for conferences meetings and other events in Arabic all over the UAE, by a qualified and experienced team of simultaneous and consecutive interpreters.

  • Translation: Experienced and highly skilled linguists and translators work together. They specialise in specific fields and are dedicated to producing a high quality as well as accurate translation of the given text into Arabic. The work guarantees to give rise to a faithful translation of the original text, which will allow one to achieve their communication goals in Arabic.
Areas of Expertise
A wide range of industrial and commercial sectors is covered. However, the key areas usually include finance, law, marketing, media, engineering, advertising, food and beverage, oil and gas, etc. Arabic language proofreading, translation and editing services are suitable from clients representing a variety of public authorities, departments and firms.
Clients get top quality translation and interpretation services in different parts of the Middle East such as Abu Dhabi, Dubai and beyond. These Arabic interpretation services in UAE are available at very reasonable prices to cater to a wide range of clients, across different sectors.